Remote Marketing on Social Media

Personal Ethic: Positive Attitude

Students will need to display a positive attitude when they are in discussion with others. It can specifically be addressed when discussing complaints and the effects of

negative posts. Explain Step 4

Work Ethics: Professionalism

Students need to maintain professionalism while creating their constructive criticism and the social media plan for the school’s club or organization. Elaborate/Extend: Step 1 Students need to be clear when discussing their examples of positive and negative business stories at the beginning of the lesson. For example, students should give a direct reason why they believe this is a positive story or a direct reason on why they believe this is a negative story. Elaborate/Extend Step 1

Communication: Clear Communication

Suggested Differentiation Strategies:

● The lesson content is presented through various means - handouts, discussion, and hands-on activities. ● If students struggle with communication while working on the group activities, be sure to put them in a group where he/she is comfortable and may not have to talk as often. ● If students struggle with writing the answers to the questions in the Explain section, find a partner that can scribe for him/her. ● The instructor will monitor students while working through this lesson. If needed, the instructor will provide additional resources to help the student better understand the concepts. ● If students struggle with the length of social media posts when creating the one- month calendar, be sure to group them together and provide a shorter version with less responsibilities.

● Evaluation activities can be completed digitally or by hand.

For students without social media accounts, direct links to business Facebook and Instagram feeds can often be found on their websites. School organization links may need to be provided by instructors.

Throughout this lesson the teacher notes and comments are in red.